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goodwill noun

  /ɡʊdˈwɪl/
  • (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
  • (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
 αέρας
  • A favorably disposed attitude toward someone or something.
 ευμένεια, εύνοια, θέληση
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