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ethos noun

  /ˈiːθɒs/ , /ˈiθoʊs/ , /ˈiθɑs/
  • (rhetoric) A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct.
 eetos, uskottavuudeen luominen
  • (art) The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than emotional situations or individual character traits in a narrow sense; opposed to pathos.
 ilmapiiri
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