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advertorial noun

  /ˈæd.vɜːˌtɔːɹ.i.əl/ , /ˌædvɚˈtɔɹi.əl/
  • An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
 publireportage, publirédactionnel
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