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lure noun

  /l(j)ʊə/ , /lɔɹ/ , /lɔː(ɹ)/ , /lɜː/ , /lɝ/ , /lʊəɹ/
  • (fishing) An artificial bait attached to a fishing line to attract fish.
leurre
  • (also, figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.
attrait

lure verb

  /l(j)ʊə/ , /lɔɹ/ , /lɔː(ɹ)/ , /lɜː/ , /lɝ/ , /lʊəɹ/
  • (intransitive) To attract by temptation, appeal, or guile.
  • (transitive) To attract fish with a lure.
  • (transitive, falconry) To recall a hawk with a lure.
leurrer, attirer, séduire
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