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slogan noun

  /ˈsloʊɡən/ , /ˈsləʊɡ(ə)n/
  • A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
 девиз
  • (advertising) A catchphrase associated with a product or service being advertised.
 ло́зунг, сло́ган
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