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patronage noun

  /ˈpeɪtɹənɪd͡ʒ/ , /ˈpætɹənɪd͡ʒ/
  • Customers collectively; clientele; business.
 клиенту́ра
  • (politics) Granting favours or giving contracts or making appointments to office in return for political support.
 патрона́ж, проте́кция
  • Guardianship, as of a saint; tutelary care.
 покрови́тельство
  • The act of providing approval and support; backing; championship.
 попечи́тельство, ше́фство
  • A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.
 снисходи́тельность
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