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persuasion noun

  /pəˈsweɪʒ(ə)n/ , /pɚˈsweɪʒən/
убеди́тельность
  • A strongly held conviction, opinion or belief. [from 16th c.]
 убежде́ние, убеждённость
  • The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc. [from 14th c.]
 убежде́ние, уговор

persuasive adjective

  /pə(ɹ)ˈsweɪsɪv/
  • Able to persuade; convincing.
 убеди́тельный

persuasiveness noun

  /pɜ(ɹ)ˈsweɪ.sɪv.nəs/
  • The capability of a person or argument to convince or persuade someone to accept a desired way of thinking.
 убеди́тельность
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